[Story · Graphic Design]
Way Institutional Story
An institutional Way Importadora story for construction-related products and applications.
ClientWay Importadora
Year2025
FormatStory
About the project
A vertical piece created to communicate benefits, applications and brand positioning through fast social-media reading.
01
Objective
Combine a commercial message and multiple use cases in a short vertical format.
02
Visual direction
I organized the piece around a headline, benefit list and application imagery while preserving Way's blue identity.
03
Deliverable
A publication-ready B2B story for portfolio communication.
04
Skills applied
Social MediaStoriesDesign B2BComposição